Melissa O’Keefe

Sr. Director of eCommerce and Marketing

Melissa leads the marketing and eCommerce initiatives at Innotrac, a best of breed commerce provider integrating digital technology, fulfillment and contact center solutions for global brands.  Having started her career as a software engineer turned Product Manager and Strategist for eCommerce and social media marketing products and services, Melissa’s favorite responsibility is management of Innotrac’s SmartHub® Benchmarking Study which provides intelligence, insight and analysis about the online retail purchase cycle.